BI-konsult 40% (Refnr:128)

We are now looking for a Tracking Expert to join the Digital Analytics team in our B2C Marketing department. Role is currently limited to 3 months at 40% and can be run from distance.
As Tracking Expert, you will be working with all our brands and together with our Lead Measurements Manager take care of:
•       Set up several event tracking in GTM.
•       Created a measurement plan based on Digital Business goals
•       Compose data layer-specification.
•       Ensure data quality.
•       Improve and ensure naming conventions and structures.
What we expect from you?
•       3+ years’ experience within digital tracking
•       Experience in tracking implementation, GTM or similar platforms management.
•       Understanding of CRO, Growth, A/B testing and web analytics practices.
•       Understanding of web development and IT development processes.
•       Advanced Analytics skills.
•       Familiar with big data, big query.
•       Structured mind set.
•       All Google suit particularly GA and GTM Office and Jira/Confluence Understanding of Usabilla, Decibel Insight, Hotjar etc
Start Date:   2021-06-21
End Date:   2021-10-31